Pro Filt'r Soft Matte Longwear Foundation

4.0 17,066 reviews
Pro Filt'r Soft Matte Longwear Foundation
What it is: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary ... Learn more

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  • Description

    What it is:
    A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

    What it does:
    Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

    How’d we do it?
    - Obsessive research to create the perfect range of shades for all
    - Exclusive insights from the world’s top makeup artists
    - Extensively tested for real life, on real women

    We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

    Shade-Finding Tips:
    - Always shake before use to activate.
    - Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
    - Deciding between two shades? Try the lighter shade.

    Fenty Beauty is 100% cruelty free.

    What else you need to know:
    “Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

    Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

    For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

    Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

    For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).



Reviews

4.0/5
17,143 reviews
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4.0/5
17,143 reviews
Rating star Rating star Rating star Rating star
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

MFAC10

26/02/2024

4/5
Verified buyer

Great colour match until it oxidizes. Unfortunately it gets too orange. I'll have to try 350 or something lower Also..it looks incredibly cakey. Fenty had a line before which was much better and went on smooth but it has been discontinued. A little goes..nowhere. Estee Lauder Double Wear definitely applies so much better

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Zooz

Gender: Female

Age: 35 إلى 44

26/02/2024

5/5
User Review without direct purchase

Amazing

I have been using this foundation for more than 2 years my skin is mix and I loved how amazing is this foundation is ..

Recommend this product: Yes

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gatorglow

25/02/2024

2/5
User Review without direct purchase

Dry girlies- no.

Wanted to love it. Not for dry skin. Tried prepping better, but couldn’t do it.

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Anya97

25/02/2024

4/5
User Review without direct purchase

You must hydrate your skin!!

I can honestly say I like this foundation but it can be tricky to work this product, and yes it's dry and that's why you need to use a good moisturizer/primer before applying this foundation.

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fakamil

25/02/2024

1/5
User Review without direct purchase

ORANGE

this oxidizes like CRAZY. it looks fine upon application, but then it gets SO orange. it's also VERY thick looking on the face. it doesn't last very long, which is disappointing considering it's a matte longwear foundation. love the soft matte finish upon application, though.

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dram4tic

23/02/2024

5/5
User Review without direct purchase

amazing

this is my go-to in the winter!! this truly looks like skin and also fits my skintone perfect. BUT it oxidizes after ~8 hrs of wear. other than that it’s great

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Recommend this product: Yes

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keyshcc

22/02/2024

1/5
User Review without direct purchase

Streaky and Patchy

It was really patchy and definitely not made for dry skin. I applied it with a brush first then blended it out with a sponge like most have suggested but it refused to blend out completely and was streaky!

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alawn27

16/02/2024

5/5
User Review without direct purchase

Lives up to the Hype!!

Absolutely loving my experience using Fenty Beauty's Pro Filt'r Soft Matte Longwear Liquid Foundation in shade 185! This product lives up to its reputation. The shade 185 is a perfect match for my skin tone, effortlessly blending to provide a flawless, natural-looking finish. What sets this foundation apart is its soft matte formula, which controls shine without leaving my skin feeling dry or cakey. The longwear aspect is no joke – it stays put all day without fading or settling into fine lines. Plus, the buildable coverage allows me to customize my look from sheer to full, depending on my preference. I couldn't be happier with the results and highly recommend it!!

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Recommend this product: Yes

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rDulcem

16/02/2024

2/5
Verified buyer

Not what I was expecting

Can’t really explain why but I don’t like it. I have other Fenty products I was expecting more from this product but didn’t satisfy me

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Luyamgg

15/02/2024

1/5
User Review without direct purchase

Don’t waste your money

I literally a wasted money, I never return make up so I try to choose wisely but this is not what u expect This SEPARATES, create PATCHES. Riri….. 1/10

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meygin

14/02/2024

5/5
User Review without direct purchase

Phenomenal coverage

I love this foundation because it provides full coverage and long lasting results. Didn’t expirence oxidation and transfer proof.

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Recommend this product: Yes

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blackheart27

11/02/2024

2/5
Verified buyer

did they change the formula?

Did they change the formula?? I've been using Fenty for years.... and I loved it up to last year. I have blamed every possible reason... blamed my moisturizer, my primer, my setting spray, my blending sponge.... and I adjusted everything... i bought some of the most expensive stuff to go with it, but no change. My foundation seems more cakey and it's separates in spots... by the end of the day- im like 4 different shades. I'm not happy and it's time to change.

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Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.