Smooth Shampoo

4.8 106 reviews
Smooth Shampoo
Cleans | Softens | Shines A luxurious lathering shampoo with a soft and smooth finish. Virtue® ... Learn more

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  • Description

    Cleans | Softens | Shines

    A luxurious lathering shampoo with a soft and smooth finish.

    Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

    Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

    • All hair types, especially those with frizz-prone, wavy, or curly hair.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Cleans | Softens | Shines

A luxurious lathering shampoo with a soft and smooth finish.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

Tip
Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Reviews

4.8/5
106 reviews
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4.8/5
106 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

penelopemargot

07/02/2024

1/5
User Review without direct purchase

Nooo

Wanted to love this but it sent my hair into protein overload, didn’t even get to try the conditioner because I sent it back immediately. Lots of hair fall, brittle hair, straightened waves, a mess

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nasnousa

22/07/2023

3/5
User Review without direct purchase

Virtue Smooth Shampoo for Coarse & Textured Hair

3-stars. Smells terrible. Very thick and rich. Didn't care for it and would not care to purchase again.

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tasiegel22

15/06/2023

5/5
User Review without direct purchase

After using I’ve noticed a reduction in frizz and it smells amazing!

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Recommend this product: Yes

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ayankello

27/02/2023

4/5
User Review without direct purchase

Light & Soft

I really enjoyed this shampoo. It made my hair feel so soft!

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Recommend this product: Yes

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befabian

19/01/2023

5/5
User Review without direct purchase

Totally Delivered

[This review was collected as part of a promotion.] Normally my hair is isn’t so frizzy but in the summer, especially if I go on a tropical vacation, my hair gets so crazy frizzy and poufy So that’s why I tried this shampoo in the first place and it totally delivered!! 10 out of 10

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Recommend this product: Yes

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Joellee

23/12/2022

2/5
User Review without direct purchase

Not for thick curly hair

Contrary to what the product claims, this shampoo is not for curly and thick hair, even worse if color treated. This makes your hair so dryyy, goodluck untangling your hair in the shower even with a mask or conditionner in it. I much prefer the Pureology smooth shampoo in the red bottle.

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glambymitz

07/12/2022

5/5
User Review without direct purchase

Love how milky the texture of this shampoo is. Not only does it feel hydrating to the hair but it really works through the hair making it feel healthy! I highly recommend this product for someone with very dry hair!

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Recommend this product: Yes

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Modbooks

05/12/2022

5/5
User Review without direct purchase

Truly a holy grail for thick, coarse hair

I have thick, frizzy, wavy hair that has always been difficult to manage. Some of it is coarse, and there are at least three curl patterns. I've tried other smoothing shampoos and conditioners, and while they've handled my frizz, they've weighed down my hair or not made much of a difference. This is the first brand that has actually delivered - it softens and smooths my coarser hair, and makes my waves light and bouncy without drying them out. I need fewer styling products to make my hair do what I want (currently just the JVN air dry cream, where I used to need a curl cream, and a gel, and a spray). The price is pretty steep, but the shampoo is really concentrated, so I just need a tiny bit, even for the amount of hair I have, so I hope the bottle will last a long time.

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Recommend this product: Yes

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Shananiiigans

23/11/2022

5/5
User Review without direct purchase

Virtue has a lot of amazing products and I am so happy I got this! The shampoo works wonders for my hair and I love it. I have pretty frizzy wavy hair and it makes my hair end up looking incredible. Love it!

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Recommend this product: Yes

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kimberleemarie

27/10/2022

5/5
User Review without direct purchase

Love this formula on my frizzy curly hair!

I have very curly hair and I noticed that this shampoo does a nice job cleaning my hair while also calming the frizz and tangles. I love how this shampoo is sulfate free and comes in recyclable packaging. Smells lovely too!!

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Recommend this product: Yes

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littlehawks

26/10/2022

4/5
User Review without direct purchase

Perfect for summertime!

Virtue smooth shampoo worked really well with my hair, especially from someone who struggles with frizzy-ness. I noticed the top of my scalp is not as frizzy while using this. This will be my go to shampoo for summer time!

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Recommend this product: Yes

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Meyer0522

26/10/2022

3/5
User Review without direct purchase

Not great for my thin hair

This shampoo by Virtue Labs smells nice and has a nice lather to it. It may have made my strands a bit smoother but to be honest, I hated the way it made my hair feel. It left a gross feeling coat on my fine thin strands. I take night showers and my hair was already greasy on the first full day after washing. It may work well for drier or thicker strands but it wasn’t a good fit for me. I should’ve looked closer at the description.

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Recommend this product: Yes

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After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered, Alpha Keratin 60ku®, a protein so transformative, we knew we couldn’t keep it to ourselves.

Our products are safe for color-treated hair, cruelty free, gluten free, made in the USA, and contain no parabens, sulfates, phthalates, synthetic colors and dyes.