Pro Filt'r Soft Matte Longwear Foundation

4.0 17,125 reviews
Pro Filt'r Soft Matte Longwear Foundation
What it is: A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary ... Learn more

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  • Description

    What it is:
    A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

    What it does:
    Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

    How’d we do it?
    - Obsessive research to create the perfect range of shades for all
    - Exclusive insights from the world’s top makeup artists
    - Extensively tested for real life, on real women

    We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

    Shade-Finding Tips:
    - Always shake before use to activate.
    - Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
    - Deciding between two shades? Try the lighter shade.

    Fenty Beauty is 100% cruelty free.

    What else you need to know:
    “Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

    Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

    For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

    Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

    For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

What it is:
A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.

What it does:
Finally—the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

How’d we do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life, on real women

We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right—not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.

Shade-Finding Tips:
- Always shake before use to activate.
- Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match.
- Deciding between two shades? Try the lighter shade.

Fenty Beauty is 100% cruelty free.

What else you need to know:
“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.

Rihanna's Way: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

How to use:
Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.

AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).



Reviews

4.0/5
17,136 reviews
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4.0/5
17,136 reviews
Rating star Rating star Rating star Rating star
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

alawn27

16/02/2024

5/5
User Review without direct purchase

Lives up to the Hype!!

Absolutely loving my experience using Fenty Beauty's Pro Filt'r Soft Matte Longwear Liquid Foundation in shade 185! This product lives up to its reputation. The shade 185 is a perfect match for my skin tone, effortlessly blending to provide a flawless, natural-looking finish. What sets this foundation apart is its soft matte formula, which controls shine without leaving my skin feeling dry or cakey. The longwear aspect is no joke – it stays put all day without fading or settling into fine lines. Plus, the buildable coverage allows me to customize my look from sheer to full, depending on my preference. I couldn't be happier with the results and highly recommend it!!

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Recommend this product: Yes

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rDulcem

16/02/2024

2/5
Verified buyer

Not what I was expecting

Can’t really explain why but I don’t like it. I have other Fenty products I was expecting more from this product but didn’t satisfy me

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Luyamgg

15/02/2024

1/5
User Review without direct purchase

Don’t waste your money

I literally a wasted money, I never return make up so I try to choose wisely but this is not what u expect This SEPARATES, create PATCHES. Riri….. 1/10

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meygin

14/02/2024

5/5
User Review without direct purchase

Phenomenal coverage

I love this foundation because it provides full coverage and long lasting results. Didn’t expirence oxidation and transfer proof.

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Recommend this product: Yes

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blackheart27

11/02/2024

2/5
Verified buyer

did they change the formula?

Did they change the formula?? I've been using Fenty for years.... and I loved it up to last year. I have blamed every possible reason... blamed my moisturizer, my primer, my setting spray, my blending sponge.... and I adjusted everything... i bought some of the most expensive stuff to go with it, but no change. My foundation seems more cakey and it's separates in spots... by the end of the day- im like 4 different shades. I'm not happy and it's time to change.

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Joliedub

09/02/2024

3/5
User Review without direct purchase

Normal/oily skin

Will work with normal/oily skin types, breaks down on very oily skin. Good shade range, doesn’t oxidize. Medium coverage, no issues with blending. Doesn’t last as long as other foundations, starts to break down 7-8 hours

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Recommend this product: Yes

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Leann9

08/02/2024

1/5
User Review without direct purchase

Not impressed

I’ve been using this foundation for a while now and I can’t seem to apply it right or it’s the formula. But I looks cakey and chalky

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wendiBaker

07/02/2024

1/5
Verified buyer

Do not buy if you have dry skin

After using this product for about 2 weeks I have noticed that it separates on the skin and is definitely not for dry skin. It is patchy and looks extremely dry on. Perfect color match but horrible at first I thought it was just my primer sense I had bought a new primer too, but after trying many different things I knew it was the foundation. foundation.

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cocolokos

07/02/2024

1/5
User Review without direct purchase

Not good for neutral undertones

I love the formula on my skin but this brand has not mastered the undertones yet. I look yellow, i look like a mustard bottle.

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rita0209

06/02/2024

3/5
Verified buyer

For dry skin- just ok

I love Fenty, I love the shade range and I use the tint and I think it's great. For someone that has a neutral undertone and darker complexion I think Fenty does a great job to incorporate that. I was excited to try the product but for someone with very dry skin in the middle of breakout when I first purchased it didn't do great with coverage and lasting all day. When my skin isn't inflamed it does well with coverage but again, doesn't last all day. So I guess it depends on your skin type and what you're looking for. I probably will try to find another foundation brand eventually

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Britn6yy

06/02/2024

2/5
User Review without direct purchase

Not for dry/combo skin 😭

i liked the matte but def not for my skin. i have combo skin and noticed it had picks up on small dry spots and created patches would not repurchase. might be good for OILY skin

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CGPlenty

05/02/2024

4/5
Verified buyer

Very light

The one thing I like about this foundation is it's light and doesn't give a mask-like feeling. It seems to be long-lasting, I've had my first bottle since early December. I'm still using 2 shades because my face tone is uneven. Thinking of getting an additional shade.

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Recommend this product: Yes

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Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.