Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:
• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy.
97% naturally derived*
Ideal for blonde, grey or naturally silver hair
Vegan. Cruelty free. Sulfate-cleanser free. Silicone free.
FREE FROM: Sulfated Cleansers Silicones Parabens Mineral Oil Petrolatum Synthetic Fragrance
Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood *From plants, non-petroleum minerals or water. **When compared to Aveda Blue Malva.
Directions for use
Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner. Toning results can vary.
WATER\AQUA\EAU, SODIUM COCOYL ISETHIONATE, PROPANEDIOL, GLYCERYL OLEATE, COCO-GLUCOSIDE, SODIUM METHYL, COCOYL TAURATE, BABASSUAMIDOPROPYL BETAINE, HYDROXYPROPYL, STARCH PHOSPHATE, GLYCOL STEARATE, GUAR HYDROXYPROPYLTRIMONIUM, CHLORIDE, GLYCERIN, PASSIFLORA EDULIS SEED OIL, EUTERPE OLERACEA, FRUIT OIL, ORYZA SATIVA (RICE) BRAN OIL, TOCOPHEROL, SODIUM, CHLORIDE, CITRIC ACID, FRAGRANCE (PARFUM),* LIMONENE, CITRONELLOL, AMYL CINNAMAL, GERANIOL, HYDROXYCITRONELLAL, SODIUM PHYTATE, POTASSIUM SORBATE, SODIUM BENZOATE, PHENOXYETHANOL, EXT.VIOLET 2 (CI 60730)
Aveda is the leading high-performance, plant-based hair and skin care brand, trusted by millions of guests and thousands of artists and salons around the world. Our promise is to care for the whole you, connecting beauty, well-being and sustainability. Our powerful products are rooted in nature and inspired by the bold self-expression of art and style from around the globe. We are a cruelty-free brand and work to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money for clean water during Earth Month.
Blonde Revival Shampoo