Eyeshadow Primer Potion

4.5 14,253 reviews
Eyeshadow Primer Potion
What it is: An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant ... Learn more

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  • Description

    What it is:
    An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

    What it does:
    One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

    With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

    What it is formulated WITHOUT:
    - Parabens

    What else you need to know:
    This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

    Read more

  • Directions for use

  • Ingredients

  • Olfactory notes

  • Description
  • Directions for use
  • Ingredients
  • Olfactory notes

What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.

For makeup that lasts:
- Apply a touch of eyeshadow primer potion to your eyelid. Use the applicator to blend the formula until it blends into your skin.
- Apply your eye shadow, 24-hour wear guaranteed.

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Notes of freesia
Notes of jasmine absolute
Notes of rose essence

Reviews

4.5/5
14,301 reviews
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4.5/5
14,301 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

twiceaday

11/09/2024

3/5
Verified buyer

This product is clumpy and does not come out of tube well.

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zorwoman

04/09/2024

5/5
Verified buyer

Can’t live without it!!

I’ve used this product for years and can’t live without it! It keeps my eyeshadow in place and doesn’t obscure or change the original color of the shadow.

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Recommend this product: Yes

Originally posted on sephora.com

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LunaLisa

01/09/2024

5/5
User Review without direct purchase

I use this as eyeshadow

This is my Holy Grail eyeshadow. It does not make my near 60 year old lids creepy, it imparts a healthy sparkle. The champagne color is a true neutral.

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Recommend this product: Yes

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HaleyyAutumnn

27/08/2024

1/5
User Review without direct purchase

Eden Creases Terribly

I tried ‘Eden’ because I was drawn to the matte color, but in the end it wasn’t worth it. My eyeshadow doesn’t last and creases horribly. The original is my favorite and I’ll be switching back to that. that.

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cinn1

24/08/2024

1/5
User Review without direct purchase

Horrible

They changed the formula. This is watery and horrible it cakes on your eyes.

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kaseylynn7

17/08/2024

5/5
User Review without direct purchase

Ok, I’ve been using this for years. I’m 36 and have no crows feet at all. Barely any under eye bags and I don’t use any other anti aging cream on my eyes. I feel like this has made a difference over the years!

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Recommend this product: Yes

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jeannibeene

07/08/2024

5/5
Verified buyer

Must have as a base for eye makeup!

It actually makes my eyeliner stay on after a hot steamy sweaty day!

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Recommend this product: Yes

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tiffyyamberr

06/08/2024

5/5
User Review without direct purchase

Eye makeup didn’t move in Japanese summer heat

I hiked a mountain in 31 degree celsius plus humidity and my eye make didn’t budge.

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Recommend this product: Yes

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murryamor

26/07/2024

5/5
Verified buyer

This is easily my favorite eye primer! Never creases even my hooded eyelids, applies smoothly, and lasts all day!

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Recommend this product: Yes

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AdariaM

01/07/2024

4/5
User Review without direct purchase

Like the product, but not the packaging

I bought this because my go-to eyeshadow primer of 10+ years was out of stock (smashbox) This primer works just as well, but I'm not a fan of the wand applicator.

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Recommend this product: Yes

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MeiLuvMakeup

28/06/2024

1/5
User Review without direct purchase

Save ur money its not the same

This used to be my holy grail. I got it expecting it to be the quality it used to be in the 2010’s, but I guess the formula changed? It was flakey, clumpy, and absolutely stuck onto the eyeshadow pigment in a bad way since I couldnt blend well (made my shadow look patchy). I actually looked up the product number to see if I got an expired one but it waant.

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emovampire

27/06/2024

4/5
User Review without direct purchase

always come back to this one.

since this only has a 6 month shelf life, i just buy the mini. i’m not messing around with expired product around my eyes. it is a decent primer, though not perfect, as i still experience some creasing.

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Recommend this product: Yes

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ridgegirl

25/06/2024

3/5
Verified buyer

Just okay

Just okay. I used this years ago and felt that it did a good job. I tried it again recently and found that it did little to prevent creasing or running. Maybe my aging lids have changed, but I was disappointed with the results from this purchase.

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connie8484

24/06/2024

2/5
User Review without direct purchase

Eye makeup comes off with this

I've been using Urban Decay for 10-15 years, first time using the anti-aging one. Doesn't have nearly the amount of priming powers as the regular ones, not sure why. It doesn't fully dry on the lids, just oily/greasy. Aka eye makeup over it will smear off in a few hours. The regular one, I'd have to use eye makeup remover to get it off. Now this comes off when I don't want it to lol.

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Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.