What it is:
A bestselling, award-winning instant black lash primer, eyeliner, and mascara—all in one.
What it does:
Developed with plastic surgeons, this lash innovation is a peptide-infused black lash primer, eyeliner, and mascara in one step. Unlike most mascara brushes that leave the first third of your lash roots bare, the groundbreaking skinny wand starts coating your lashes at the roots for a beautiful lengthening effect. It lays down black pigment between each and every lash for instant tightline eyeliner definition and the look of a fuller lash line. The unique wand also allows the ultra-conditioning formula—which is infused with biotin, proteins, hydrolyzed collagen and other lash-loving ingredients—to nourish your lashes from root to tip.
How to use
How To Apply:
Starting at the roots of your lashes, hold the wand horizontally, then wiggle and sweep up and through your lashes from base to tip. Can be worn alone or under mascara. For a beautiful tightline eyeliner effect, fill in gaps between your lashes while pressing the wand along the roots of your entire upper lash line. For a more dramatic look, simply apply additional coats.
CAMELLIA SINENSIS LEAF WATER, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, STEARIC ACID, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, HYDROGENATED POLYISOBUTENE, GLYCERIN, MICROCRYSTALLINE CELLULOSE, TROMETHAMINE, GLYCERYL STEARATE, HECTORITE, PHENOXYETHANOL, DIMETHICONE, CAMELLIA SINENSIS LEAF POWDER, IRON HYDROXIDE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, ETHYLHEXYLGLYCERIN, OLEA EUROPAEA (OLIVE) FRUIT OIL, ARGININE, LAUROYL LYSINE, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, BIOTIN, CENTELLA ASIATICA MERISTEM CELL CULTURE, XANTHAN GUM, CHOLESTEROL, PALMITOYL HEXAPEPTIDE-12, PANTHENOL, PEG-6, PEG-800, PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT, ROSA CANINA FRUIT EXTRACT, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, ALCOHOL, ALOE BARBADENSIS LEAF EXTRACT, PERSEA GRATISSIMA (AVOCADO) FRUIT EXTRACT, URTICA DIOICA (NETTLE) EXTRACT, VITEX TRIFOLIA FRUIT EXTRACT, THUJA OCCIDENTALIS LEAF EXTRACT, HIPPOPHAE RHAMNOIDES EXTRACT, MORUS ALBA ROOT EXTRACT, CNIDIUM OFFICINALE ROOT EXTRACT, CHRYSANTHEMUM MORIFOLIUM FLOWER EXTRACT, ASARUM SIEBOLDI ROOT EXTRACT, SAMBUCUS NIGRA FRUIT EXTRACT, ECLIPTA PROSTRATA EXTRACT, ANGELICA DAHURICA ROOT EXTRACT, JUGLANS REGIA (WALNUT) SEED EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER/LEAF EXTRACT, HYDROLYZED COLLAGEN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CENTELLA ASIATICA EXTRACT, DISODIUM EDTA, LECITHIN, ASCORBYL PALMITATE, HYDROLYZED WHEAT PROTEIN, CHLORPHENESIN, BENZYL ALCOHOL, SORBIC ACID, BENZOIC ACID, DEHYDROACETIC ACID, IRON OXIDE
INNOVATIVE TECHNOLOGY IS IT.
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.