A waterproof brow putty that softly shapes & fills in brows for a natural, mistakeproof look that lasts—includes a snap-in angled brush and spoolie.
More flexible than pomade, this breakthrough putty glides on creamy and sets to a buildable powder finish—minus the powder fall-out—for an instantly fuller, more defined look that won’t smudge.
Each duo comes with two complementary shades that mimic brows’ natural gradient tones, giving you the most real-looking depth and dimension.
Custom 2-in-1 applicator snaps right into the palette for the ultimate convenience! The angled bristles pick up and lay down product with total control, and the precision spoolie is perfect for combing through and shaping brows.
In an independent consumer study of 72 subjects:
• 100% said it instantly fills in sparse brows for a natural look
• 100% said it adheres to brows and doesn’t cake or flake
• 100% said it keeps unruly brows in place all day
• 98% said it’s smudgeproof and doesn’t transfer or rub off
• 97% said it gives brows depth and dimension
Available in 4 duos:
• Taupe - for medium to dark blonde hair
• Light Brown - for light to medium brown hair
• Brown - for medium to dark brown hair
• Black - for black hair
How to use
Apply using the built-in, 2-in-1 applicator:
Use the angled brush to apply short strokes, filling in any sparse areas of your brows.
Use the precision spoolie (pull off brush cap to reveal!) to comb through and shape brows, or soften any harsh edges.
Build Your Brows With Ease
Naturally Defined Brows
1. Groom brow hairs into place with the spoolie.
2. Using the angled brush and working from the head of the brow to the natural arch, press the lighter shade of putty onto the brow to fill in sparse areas.
3. Use the same technique to apply the deeper shade of putty from the arch of the brow to the tail.
4. To finish, use the spoolie to groom brows and soften color as needed.
Bold, Full Brows
1. Lightly dampen the angled brush with Always an Optimist 4-in-1 Mist.
Tip: Don’t spray the mist directly onto the brow putty.
2. Using the dampened brush and working from the middle of the arch to the tail, stipple the deeper shade of putty onto the brow in short strokes.
ISONONYL ISONONANOATE, MICA, NYLON-12, ETHYLHEXYL STEARATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, BORON NITRIDE, LAUROYL LYSINE, DIISOSTEARYL MALATE, ETHYLHEXYL PALMITATE, CALCIUM SILICATE, CAPRYLYL GLYCOL, DIMETHICONE, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, HEXYLENE GLYCOL, POTASSIUM SORBATE, [+/- MAY CONTAIN/PEUT CONTENIR: IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891)].
Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection that exist in the beauty world today.
In Selena’s own words, “this is makeup made to feel good in, without hiding what makes you unique.