Born This Way Foundation - Undetectable Coverage

4.2 29,789 reviews
Born This Way Foundation - Undetectable Coverage
Born This Way Foundation: skin so naturally radiant, they'll think you were born this way. What ... Learn more

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  • Description

    Certified organic - Vegan

    Born This Way Foundation: skin so naturally radiant, they'll think you were born this way.

    What kind of make-up looks is it for?
    Born This Way is an oil-free foundation that offers undetectable coverage, while covering imperfections - leaving skin so naturally radiant, they'll think you were Born This Way.

    Who is it for?

    Anyone who wants medium-to-full coverage, for a natural matte finish. This foundation is infused with coconut water to hydrate the skin; alpine rose to boost skin radiance and hyaluronic acid to give skin a smoother, more youthful appearance.

    Let them think you were Born This Way.

    Born This Way

    VEGAN FORMULA*
    Products containing no animal-derived ingredients
    *Vegan formula

    Read more

  • Directions for use

  • Formula

  • Ingredients

  • Description
  • Directions for use
  • Formula
  • Ingredients

Certified organic - Vegan

Born This Way Foundation: skin so naturally radiant, they'll think you were born this way.

What kind of make-up looks is it for?
Born This Way is an oil-free foundation that offers undetectable coverage, while covering imperfections - leaving skin so naturally radiant, they'll think you were Born This Way.

Who is it for?

Anyone who wants medium-to-full coverage, for a natural matte finish. This foundation is infused with coconut water to hydrate the skin; alpine rose to boost skin radiance and hyaluronic acid to give skin a smoother, more youthful appearance.

Let them think you were Born This Way.

Born This Way

VEGAN FORMULA*
Products containing no animal-derived ingredients
*Vegan formula

Apply with the fingertips, a makeup sponge or brush.
Start at the center of the face and work outwards.
Apply more product to achieve the desired coverage.

To camouflage dark circles and imperfections, apply your Born This Way concealer directly on the eye contour using the foam-tip applicator.

Key Ingredients:
Coconut water: aids in delicately replenishing skin's moisture barriers without over-hydrating.
Alpine rose: helps brighten skin's appearance and promotes elasticity.
Hyaluronic acid: helps achieve a smoother, more youthful appearance.

Oil-free.
Vegan.

WATER\AQUA\EAU, CYCLOPENTASILOXANE, GLYCERIN, ALUMINUM STARCH OCTENYLSUCCINATE, ISODODECANE, POLYGLYCERYL-4 ISOSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, DIMETHICONE, 1,2-HEXANEDIOL, ALCOHOL, BHT, BUTYLENE GLYCOL,CAPRYLYL GLYCOL, COCOS NUCIFERA (COCONUT) WATER, DIPHENYL DIMETHICONE, DISTEARDIMONIUM HECTORITE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, HEXYLENE GLYCOL, LECITHIN, MAGNESIUM SULFATE, PHENOXYETHANOL, PISTACIA LENTISCUS (MASTIC) GUM, POLYSILICONE-11, POTASSIUM SORBATE, PROPYLENE CARBONATE, RHODODENDRON FERRUGINEUM EXTRACT, SILICA DIMETHYL SILYLATE, SODIUM HYALURONATE, TETRAHEXYLDECYL ASCORBATE, TETRASODIUM EDTA, TRIBEHENIN, TRIETHOXYCAPRYLYLSILANE, [+/- IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891)]

Reviews

4.0/5
14,991 reviews
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4.0/5
14,991 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

NurseChar

14/07/2024

4/5
Testers' review

Good

I like that the product is matte because of me having oily skin it lasts a while and is basically waterproof which can be nice. It does lay over makeup nicely

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Recommend this product: Yes

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Roni101

08/07/2024

2/5
Verified buyer

I purchased the wrong shade, and returned it. I did wear the fountain to try out, but it didn’t wow me enough to get the correct shade for myself.

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Koukla9

08/07/2024

5/5
User Review without direct purchase

Perfect foundation!

Perfect colour! It totally matches my skin tone and it does exactly what it’s supposed to and I LOVE when it looks natural. No one can tell when I wear it and it last all day. A must have!!!!

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Recommend this product: Yes

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AshleyKaterina

07/07/2024

5/5
User Review without direct purchase

I went through about 7 foundations before I found one that I liked as much (or more) than Estee Lauder double wear. This is the one! I absolutely love it and it doesn't smudge or randomly wipe off my face in certain areas.

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Recommend this product: Yes

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iimaan

06/07/2024

5/5
User Review without direct purchase

I can’t tell I’m wearing foundation. The color is beautiful. I found a good match in a couple of shades.

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Recommend this product: Yes

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kitkat321

04/07/2024

4/5
User Review without direct purchase

Blends really nicely, medium coverage, works well for my dry skin

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Recommend this product: Yes

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Lauren822

03/07/2024

2/5
User Review without direct purchase

Not for combo skin

Wasn’t bad just didn’t work for me, I have combination skin, this foundation dries very fast, clings to any dry patches on my face and slowly separates throughout the day, it also won’t stick to my nose (which is oily), but it has great coverage.

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Indilw

02/07/2024

5/5
User Review without direct purchase

Natural as you can get

This has been my go to foundation since 2018. It gives me such a natural look to my makeup and I am always left with so many compliments when I wear it. I haven’t found any other foundation that I like better

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Recommend this product: Yes

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FadeMeDown

16/06/2024

1/5
User Review without direct purchase

Be prepared for the texture

Absolutely not. This foundation is very heavy like spackle.i tried every tool to apply. Still looked terrible

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she143

15/06/2024

4/5
User Review without direct purchase

Holy grail

This is one of the few foundations that can ACTUALLY get the neutral undertones just right. It’s also moisturizing so it’s perfect for winter. I just wish it was full coverage.

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Recommend this product: Yes

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Timaya

06/06/2024

5/5
User Review without direct purchase

Perfect Match

Melts right in the skin perfectly and is my exact shade, was worried it wouldn’t be using the shade match finder. my skin glows even more using it, light finish but it does have a smell not to bothering. though

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Recommend this product: Yes

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TheygwaNie

05/06/2024

5/5
User Review without direct purchase

Best foundation for dry skin, beauty filter effect

I have been using this for about 7 years now. I have tried many foundations from different price ranges and this comes out on top because it just makes you feel beautiful (coverage, finish, how it wears, colour match) like you have a filter on, and any tiredness or dullness becomes nonexistent even in environments like work bathrooms! It also plays well with problem skin related to dryness - flakes, texture, redness, sensitivity. I have had some very severe skin conditions and I am always confident that I won't get a reaction from this and it will make my skin look smoother after it's on, instead of emphasizing issues. I'm medium toned with redness and Light Beige is yellow enough to cancel out redness but not look unnatural, I do find the shades run a bit darker than they seem like they would based on the shade name compared to other brands. It is a true satin finish and I would say can easily be full coverage. I prefer a no makeup look, but I use this lightly with a damp beauty blender rather than trying to find another foundation and it doesn't look or feel heavy. Highly recommend!

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Recommend this product: Yes

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fran54321

02/06/2024

5/5
User Review without direct purchase

Great foundation good coverage looks natural,stays on all day !

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Recommend this product: Yes

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oxytosn

31/05/2024

4/5
User Review without direct purchase

there are better foundations out there!!!

i loved how this foundation looked on me & it paired really well with the black milk poreless primer , i wouldnt recommend this if you have acne prone skin & the color is also very yellow

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Too Faced is a serious makeup brand that knows how to have fun. It combines the playfulness of the brand and the glamorous side of women with innovative and powerful formulas. The Too Faced brand believes that feeling beautiful enhances a woman's mood and self-value.