In 1994 Maison Margiela introduced ‘Replica’: garments and accessories collected from around the world that are replicated seasonally and infused into the main men’s and womenswear collections. The original garment needs no adjustment, only the chance to be given a fresh breath of life.

In 2012, the focus of ‘Replica’ stemmed from the timelessness of garments to that of scents. Each fragrance recreates moments and olfactive memories.