THE ORDINARY - Now At Sephora!
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Fruit-Forward. Clinically Effective. Glowing Skin. Your go-to brand for efficacious skincare innovations that deliver clinical results & sensorial self-care moments. We believe we glow even brighter together & welcome you to our community that is inclusive, individualistic & sustainable. Glowing skin starts here.

Discover the Watermelon Fruit Family
Your new favorite fruit for smooth, hydrated and glowing skin.

Fruit-Forward, Clinically Effective Serums.
Antioxidant-rich fruits, plus gentle actives for every skin concern.

NEW ARRIVALS
BESTSELLERS

Watermelon Glow Niacinamide Dew Drops
What it is: A breakthrough, multiuse highlighting serum that hydrates and visibly reduces the look of hyperpigmentation for a dewy, reflective glow—without mica, glitter, or gray cast.
Highlighted Ingredients:
- Niacinamide: Vitamin B3 and antioxidants visibly reduce the look of hyperpigmentation, correct the look of dullness, and minimize the appearance of pores.
- Watermelon: Hydrates, delivers essential vitamins and amino acids, and visibly brightens skin.
- Hyaluronic Acid: A humectant that anchors moisture within the skin, keeping it hydrated and bouncy by retaining 1000 times its weight in water.
What Else You Need to Know: Unleash a dewy glow with this versatile skincare and makeup hybrid. This lightweight gel delivers a glow quickly and over time for a reflective complexion with or without makeup. Use it as a hydrating, visibly brightening, and highlighting serum for all skin types before moisturizer or as the last step of your routine for a glossy finish. This product is ophthalmologist tested.
Highlighted Ingredients:
- Niacinamide: Vitamin B3 and antioxidants visibly reduce the look of hyperpigmentation, correct the look of dullness, and minimize the appearance of pores.
- Watermelon: Hydrates, delivers essential vitamins and amino acids, and visibly brightens skin.
- Hyaluronic Acid: A humectant that anchors moisture within the skin, keeping it hydrated and bouncy by retaining 1000 times its weight in water.
What Else You Need to Know: Unleash a dewy glow with this versatile skincare and makeup hybrid. This lightweight gel delivers a glow quickly and over time for a reflective complexion with or without makeup. Use it as a hydrating, visibly brightening, and highlighting serum for all skin types before moisturizer or as the last step of your routine for a glossy finish. This product is ophthalmologist tested.
14.25 BHD

Watermelon Glow PHA + BHA Pore-Tight Toner
What it is: A bestselling, gentle PHA- and BHA-infused watermelon toner that hydrates skin and minimizes the appearance of pores.
Highlighted Ingredients:
- Watermelon Extract: Hydrates, soothes, and delivers essential vitamins and amino acids.
- Hyaluronic Acid and Cactus Water: Hyaluronic acid quickly quenches thirsty skin, while cactus water seals in moisture and delivers electrolytes.
- PHA and BHA: PHA gently exfoliates, while BHA cleanses pores for smoother, clearer-looking skin.
What Else You Need to Know: Suitable for all skin types, this bouncy, alcohol-free toner is made with PHA and willow bark (a natural form of BHA) to unclog pores and hydrate skin. Watermelon, hyaluronic acid, and cactus water combine to smooth and intensely hydrate for a visibly glowing, pore-tight complexion. Cactus water and cucumber add a herbal scent with a fruity finish.
Highlighted Ingredients:
- Watermelon Extract: Hydrates, soothes, and delivers essential vitamins and amino acids.
- Hyaluronic Acid and Cactus Water: Hyaluronic acid quickly quenches thirsty skin, while cactus water seals in moisture and delivers electrolytes.
- PHA and BHA: PHA gently exfoliates, while BHA cleanses pores for smoother, clearer-looking skin.
What Else You Need to Know: Suitable for all skin types, this bouncy, alcohol-free toner is made with PHA and willow bark (a natural form of BHA) to unclog pores and hydrate skin. Watermelon, hyaluronic acid, and cactus water combine to smooth and intensely hydrate for a visibly glowing, pore-tight complexion. Cactus water and cucumber add a herbal scent with a fruity finish.
14.25 BHD

Plum Plump Hyaluronic Acid Serum
What it is: A hydrating serum with juicy plum and five weights of hyaluronic acid that fills skin with hydration for a visibly plump effect.
Highlighted Ingredients:
- Next-Gen Hyaluronic Acid: A powerful blend of multi-weight hyaluronic acids (ultra-low, low, medium, high, and ultra-high molecular weights) that hydrate layers of skin for plump-, bouncy-looking skin.
- Plum: Three antioxidant-rich plums (kakadu, illawarra, and burdekin) hydrate, nourish, and rejuvenate skin‘s appearance quickly and over time while working with hyaluronic acid for intense, juicy hydration.
- Vegan Collagen and Silk Proteins: Potent, plant-based, powerhouse ingredients that support a healthy-looking skin barrier by guarding against free radicals and hydrating skin.
What Else You Need to Know: This lightweight serum has an innovative formula that hydrates dry skin and diminishes the appearance of fine lines for healthy-, bouncy-, youthful-looking skin.
Highlighted Ingredients:
- Next-Gen Hyaluronic Acid: A powerful blend of multi-weight hyaluronic acids (ultra-low, low, medium, high, and ultra-high molecular weights) that hydrate layers of skin for plump-, bouncy-looking skin.
- Plum: Three antioxidant-rich plums (kakadu, illawarra, and burdekin) hydrate, nourish, and rejuvenate skin‘s appearance quickly and over time while working with hyaluronic acid for intense, juicy hydration.
- Vegan Collagen and Silk Proteins: Potent, plant-based, powerhouse ingredients that support a healthy-looking skin barrier by guarding against free radicals and hydrating skin.
What Else You Need to Know: This lightweight serum has an innovative formula that hydrates dry skin and diminishes the appearance of fine lines for healthy-, bouncy-, youthful-looking skin.
18.00 BHD

Avocado Melt Retinol Eye Sleeping Mask
What it is: A bestselling eye sleeping mask formulated with avocado, encapsulated retinol, and coffeeberry to brighten, depuff, and treat the appearance of dark circles.
Highlighted Ingredients:
- Encapsulated Retinol: Helps to improve the look of uneven skin tone, and addresses the damage caused by daily exposure to pollutants and other free radicals; encapsulation of the retinol allows it to sit on the surface of the skin longer and release smaller amounts at a time, making it more gentle than traditional retinol treatments.
- Avocado: A nutrient-dense fruit rich in antioxidants such as vitamin E and vitamin C, which are known to fight wrinkles and environmental aggressors; contains both avocado oil and avocado extract for the ultimate soothing and nourishing.
- Coffeeberry: Packed with antioxidants, coffeeberry (the seed of the coffee plant) helps to revitalize, neutralize free radicals, and soothe.
What Else You Need to Know: Potent, encapsulated ingredients like retinol, hyaluronic acid, and niacinamide time release throughout all hours of the night, while avocado hydrates and nourishes, and coffeeberry helps to brighten and depuff the delicate under-eye area. The result is brighter, smoother, more awake-looking eyes by morning. This product has been ophthalmologist tested and dermatologist tested.
Highlighted Ingredients:
- Encapsulated Retinol: Helps to improve the look of uneven skin tone, and addresses the damage caused by daily exposure to pollutants and other free radicals; encapsulation of the retinol allows it to sit on the surface of the skin longer and release smaller amounts at a time, making it more gentle than traditional retinol treatments.
- Avocado: A nutrient-dense fruit rich in antioxidants such as vitamin E and vitamin C, which are known to fight wrinkles and environmental aggressors; contains both avocado oil and avocado extract for the ultimate soothing and nourishing.
- Coffeeberry: Packed with antioxidants, coffeeberry (the seed of the coffee plant) helps to revitalize, neutralize free radicals, and soothe.
What Else You Need to Know: Potent, encapsulated ingredients like retinol, hyaluronic acid, and niacinamide time release throughout all hours of the night, while avocado hydrates and nourishes, and coffeeberry helps to brighten and depuff the delicate under-eye area. The result is brighter, smoother, more awake-looking eyes by morning. This product has been ophthalmologist tested and dermatologist tested.
18.00 BHD