Rihanna created Fenty Beauty, a brand "that includes women everywhere", focusing on a wide range of complexions that are traditionally difficult to cover up and identifying universal shades. Her vision: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.

FENTY EAU DE PARFUM EXPRESSES ITSELF UNIQUELY ON EACH WEARER FOR A ONE-OF-A-KIND SCENT THAT IS ALL HEART AND PURE SOUL.

Give your lips an Instant Plump Job with Gloss Bomb Heat. This lip luminizer and plumper hybrid delivers a hint of tint, and fuller-looking lips—thanks to an innovative Plump Job Complex. It’s the O.G. Gloss Bomb you love…but a few degrees hotter.

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades. Perfect for women with hard-to-match skin tones and flew them in to create shades for them!

Rihanna comes through with her starter skincare routine: This clinically proven 3-step is designed to work better together. Brighten, target pores and dark spots, and hydrate and protect skin.
NEW ARRIVALS
Match Stix Shimmer Skinstick
BESTSELLERS
Killawatt Freestyle Highlighter
Gloss Bomb Lip Luminizer
Snap Shadows Mix & Match Eyeshadow Palette